Privacy policy
What ReelsMeals collects when you use it, why, who else sees it, and what you can ask us to do with it.
Groceri, operating as ReelsMeals (“we”, “us”), runs reelsmeals.com, our apps and related services (the “Service”). This policy explains how we collect, use, share and protect your information when you use the Service. If you don’t agree with it, please don’t use the Service.
We are the data controller for the personal data collected through the Service. Our contact details are at the end of this policy.
Information we collect
Data you give us
- Account information: your email address, first name and last name when you register.
- Recipe links and content: the URLs you submit, and the recipe content our AI systems extract from them (title, description, ingredients, instructions, images, cooking times, servings, tags and creator), which is associated with your account.
- Your content: notes, changes and anything else you add to your saved recipes.
- Ambassador Program: if you opt in, your consent, contact details and what you add to your Ambassador profile.
- Messages: if you contact us, for example for support, your name, email address, the message and any attachments.
Data we collect automatically
- Log information: your IP address, browser type and version, operating system, the pages you visit, when, and for how long, and other diagnostic data.
- Device information: hardware model, operating system and version, device identifiers and mobile network information.
- AI-processed data: data we generate, such as categorised recipe information, preference profiles based on your saved recipes and interactions, and analytics from recipe content and usage.
Cookies
We use cookies and similar technologies (beacons, tags and scripts) to run, analyse and improve the Service. You can block or delete them in your browser settings; refusing some may stop parts of the Service from working.
- Essential and session cookies are needed for the Service to work and can’t be switched off.
- Preference cookies remember your settings, including your answer to the cookie notice.
- Security cookies authenticate you and protect your data.
- Analytics from DataFast count visits and show us which pages are used. This data is typically aggregated.
How we use it
Each use, and the legal basis we rely on under the GDPR:
| What we use it for | Legal basis |
|---|---|
| Providing the Service: your account, saving recipes, AI extraction | Performance of a contract, Art. 6(1)(b) |
| Personalising your experience, such as recipe recommendations | Consent, Art. 6(1)(a), for specific personalisation; legitimate interests, Art. 6(1)(f), for general personalisation |
| Running the Ambassador Program, if you opt in | Consent, Art. 6(1)(a) |
| Discovery pages that show public recipes and link to the original source | Legitimate interests, Art. 6(1)(f) |
| Improving and developing the Service | Legitimate interests, Art. 6(1)(f); consent, Art. 6(1)(a), for non-essential analytics cookies |
| Writing to you: service updates, support and replies | Performance of a contract, Art. 6(1)(b); legitimate interests, Art. 6(1)(f) |
| Reminders about your own cookbook by email, timed from when you use the app, which you can switch off by category in Settings or from any email | Legitimate interests, Art. 6(1)(f) |
| Push notifications on devices where you turned them on | Consent, Art. 6(1)(a) |
| Emails with recipes from creators you save and the occasional ReelsMeals update, only if you ticked the box for them, which you can untick in Settings or from any of those emails | Consent, Art. 6(1)(a) |
| Security and fraud prevention | Legitimate interests, Art. 6(1)(f) |
| Meeting legal obligations | Legal obligation, Art. 6(1)(c) |
Who we share it with
- Service providers who work for us, such as cloud hosting, AI providers, analytics and email delivery, under contracts that oblige them to protect your data.
- The public, for Ambassadors: the profile and recipes you agreed to share.
- The public, on discovery pages: public recipes credit the original creator and link to the source.
- Authorities, when the law requires it or public authorities make a valid request.
- To protect our rights: to enforce our Terms and protect our security, property or safety and that of our users.
- In a business transfer, such as a merger, a sale of assets, financing or an acquisition.
- With your consent, for anything else.
International transfers
Your information may be stored and processed outside your country, where data protection law may differ. If you are in the EEA, the UK or Switzerland, those transfers are covered by appropriate safeguards, such as Standard Contractual Clauses or adequacy decisions.
How long we keep it
We keep personal data only as long as we need it for the purposes above, to meet legal obligations, resolve disputes and enforce our agreements.
- Account information: while your account is active, and a reasonable period after.
- Recipe data and your content: while your account is active, then deleted or anonymised, subject to backups.
- Usage data: generally for a shorter period, unless we need it for security, improving the Service or legal reasons.
- Ambassador consent: while you take part, and for a period after for legal and audit purposes.
Your rights under GDPR
If you live in the EEA, you have the right to:
- access your personal data;
- have inaccurate or incomplete data corrected;
- have your data erased, in certain conditions;
- restrict processing, in certain conditions;
- object to processing, especially where we rely on legitimate interests;
- data portability, in certain conditions;
- withdraw your consent at any time, where consent was the basis;
- not be subject to automated decisions, including profiling, with legal or similarly significant effects. Our AI recommendations aren’t meant to have such effects.
To use any of these rights, including a request to delete your data, email [email protected]. We will respond within one month. You can also complain to a data protection authority.
Security
We use security technologies and procedures to help protect your personal data. No way of sending or storing data over the internet is completely secure.
Children
The Service isn’t meant for children under 16, and we don’t knowingly collect their personal data. If you think a child has given us data, please contact us.
Links to other websites
The Service links to websites we don’t run, including the original recipe videos. We have no control over those sites and aren’t responsible for them.
Changes to this policy
We may update this policy. When we do, we post the new version here and change the date at the top, and we may also tell you by email or with a notice in the Service. Changes take effect when they are posted.
Contact us
For questions about this policy or a request about your data, write to Groceri, operating as ReelsMeals.
Email us about this policy or your data.
[email protected]