Privacy Policy for ReelsMeals - Save & Cook Recipes From Any Platform

Last updated: May 23, 2025

Welcome to ReelsMeals's Privacy Policy! Groceri, operating as ReelsMeals ("we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website https://reelsmeals.com, our mobile applications, and any related services (collectively, the "Service").

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

We are the data controller for the personal data collected through the Service. Our contact details are provided at the end of this policy.

1. Information We Collect

We collect various types of information in connection with the Services, including:

A. Personal Data You Provide to Us
- Account Information: When you register for an account, we collect your email address, first name, and last name.
- Recipe URLs and Content: When you submit URLs to save recipes, we collect these URLs. Our AI systems then extract recipe content (such as title, description, ingredients, instructions, images, cooking times, servings, tags, and creator information) from these URLs. This extracted content is associated with your account.
- User Content: Any notes, modifications, or other content you add to your saved recipes.
- Ambassador Program Information: If you opt into our Ambassador Program, we collect your explicit consent, contact details for communication, and any information you provide for your Ambassador profile.
- Communications: If you contact us directly (e.g., for customer support), we may receive additional information about you such as your name, email address, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

B. Data We Collect Automatically (Usage Data)
When you access or use our Service, we may automatically collect certain information, including:
- Log Information: Your computer's Internet Protocol (IP) address, browser type and version, operating system, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data.
- Device Information: Information about the computer or mobile device you use to access our Service, such as the hardware model, operating system and version, unique device identifiers, and mobile network information.
- AI-Processed Data: We generate data through AI processing, such as categorized recipe information, user preference profiles (based on saved recipes and interactions), and analytics derived from recipe content and usage patterns.

C. Tracking & Cookies Data
We use cookies and similar tracking technologies (like beacons, tags, and scripts) to track activity on our Service, hold certain information, and improve and analyze our Service.
You can manage your cookie preferences through our cookie consent banner and your browser settings. If you do not accept certain cookies, you may not be able to use some portions of our Service.
Examples of Cookies we use:
- Essential/Session Cookies: Necessary for the Service to function and cannot be switched off in our systems.
- Preference Cookies: Used to remember your preferences and various settings.
- Security Cookies: Used for security purposes, such as to authenticate users and protect user data.
- Analytics Cookies: We use these cookies (e.g., from services like PostHog) to collect information about how you use our Service. This data is typically aggregated and anonymized.
For more detailed information on the cookies we use, please refer to our Cookie Policy [IF YOU HAVE ONE, LINK IT HERE, OTHERWISE REMOVE THIS SENTENCE OR EXPAND].

2. How We Use Your Information

ReelsMeals uses the collected data for the following purposes and on the following legal bases:
- To Provide and Maintain our Service: Including account registration, recipe saving, and AI-powered extraction.
Legal Basis: Performance of a contract (Art. 6(1)(b) GDPR).
- To Personalize Your Experience: Such as providing personalized recipe recommendations.
Legal Basis: Consent (Art. 6(1)(a) GDPR) for specific personalization; Legitimate interests (Art. 6(1)(f) GDPR) for general service personalization.
- To Manage the Ambassador Program: If you opt-in, to manage your participation and display your recipes.
Legal Basis: Consent (Art. 6(1)(a) GDPR).
- To Operate Discovery Pages: To display recipe previews and link to original sources.
Legal Basis: Legitimate interests (Art. 6(1)(f) GDPR).
- To Improve and Develop our Service: To understand user interaction and develop new features.
Legal Basis: Legitimate interests (Art. 6(1)(f) GDPR); Consent (Art. 6(1)(a) GDPR) for non-essential analytics cookies.
- To Communicate With You: For service updates, customer support, and responses to inquiries.
Legal Basis: Performance of a contract (Art. 6(1)(b) GDPR); Legitimate interests (Art. 6(1)(f) GDPR).
- For Security and Fraud Prevention: To monitor usage and protect the Service.
Legal Basis: Legitimate interests (Art. 6(1)(f) GDPR).
- To Comply with Legal Obligations:
Legal Basis: Compliance with a legal obligation (Art. 6(1)(c) GDPR).

3. Disclosure of Your Information

We may share your information in the following situations:
- With Service Providers: With third-party vendors performing services for us (e.g., cloud hosting, AI providers, analytics, email delivery), who are contractually obligated to protect your data.
- For Our Ambassador Program: If you are an Ambassador, your agreed-upon profile information and recipe content will be publicly visible.
- On Discovery Pages: Recipe previews will include attribution to the original creator and a link to the original source.
- For Legal Reasons: If required by law or valid requests by public authorities.
- To Protect Our Rights: To enforce our Terms, protect our security, property, or safety, and that of our users.
- Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition.
- With Your Consent: For any other purpose with your explicit consent.

4. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your jurisdiction where data protection laws may differ.
If you are in the EEA, UK, or Switzerland, we ensure transfers are subject to appropriate safeguards (e.g., Standard Contractual Clauses, adequacy decisions).

5. Data Retention

We retain Personal Data only as long as necessary for the purposes set out in this Policy, to comply with legal obligations, resolve disputes, and enforce our agreements.
- Account Information: For as long as your account is active and a reasonable period thereafter.
- Recipe Data and User Content: As long as your account is active; then deleted or anonymized subject to backups.
- Usage Data: Generally for a shorter period, unless needed for security, service improvement, or legal obligations.
- Ambassador Consent: For the duration of program participation and a period thereafter for legal/audit purposes.

6. Your Data Protection Rights under GDPR

If you are an EEA resident, you have the right to:
- Access your personal data.
- Rectification of inaccurate or incomplete data.
- Erasure (right to be forgotten) under certain conditions.
- Restrict processing under certain conditions.
- Object to processing, particularly where we rely on legitimate interests.
- Data portability under certain conditions.
- Withdraw consent at any time where consent was the basis for processing.
- Not be subject to automated individual decision-making, including profiling, which produces legal or similarly significant effects, under certain conditions. Our AI recommendations are not intended to have such effects.

If you wish to exercise any of these rights, please contact us at support@support.reelsmeals.com. We will respond within one month.
You also have the right to lodge a complaint with a Data Protection Authority.

7. Data Security

We use security technologies and procedures to help protect your Personal Data. However, no method of transmission over the Internet or electronic storage is 100% secure.

8. Children's Privacy

Our Service is not intended for children under 16. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with data, please contact us.

9. Links to Other Websites

Our Service may link to other websites not operated by us. We have no control over and assume no responsibility for third-party sites.

10. Changes to This Privacy Policy

We may update this Policy. We will notify you by posting the new Policy on this page, updating the "Last updated" date, and potentially via email or a service notice.
Changes are effective when posted. Review this Policy periodically.

11. Contact Us

If you have questions or wish to exercise your rights, please contact us:
Groceri (operating as ReelsMeals)
By email: support@support.reelsmeals.com